Content specialist
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Writer • Editor • Project manager
DEBORAH
HERD
You might be interested to know...
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I am a writer, editor and project manager with more than two decades' experience on newspapers, magazines and across digital platforms. I have worked in London, Hong Kong and Cape Town in a variety of positions, including news reporter, chief sub, foreign correspondent, managing editor, food editor, daily TV columnist and features writer. I am an award-winning editor of magazines, both custom and consumer, with a special interest in health, wellness, lifestyle and parenting.
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Publications I have contributed to include the London Evening Standard, the Sunday Times, the South China Morning Post (Hong Kong), Good Housekeeping, Shape, Marie Claire, Femina, Cosmopolitan and Fair Lady. Magazines I have edited include Fit Pregnancy, Discovery, Edgars Club magazine, Life (Life Healthcare), Consider This (Prudential Investment Managers) and Sales House magazine.
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I have an honours degree in economics from Brunel University London and am lucky enough to live in sunny Cape Town with my husband and two children.
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What can I do for you?
Words are my business. If what you need can be delivered in words, then I can help.
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I can write or edit...
• blog entries, Facebook posts, Tweets
• content for website, business and brand publications
• features, reports, reviews
• résumés/CVs, correspondence
Is your blog, website or publication ‘speaking’ the way you want it to? If not, I can help you find your voice.
Ask yourself....
• When did you last really read your website, blog or publication?
• Are your social media platforms neglected?
• Is your content tired?
• Are your brand platforms client-centric?
• Do they offer individual customer connection and satisfaction?
• Is your website, blog or publication experiential?
• Do you engage your viewer the way he or she wants and needs to be engaged?
• Do you tell the viewer what he or she wants to know?
• Do you have a voice?
• Do you know what that voice should be?
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It doesn't matter if you're in London or Los Angeles, Cape Town or Cairo, we can work together.
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RATES: my fee is competitive and agreed per project.
